The Pacific spans a vast 30 million square kilometres, 14 countries, and represents one of the least banked areas on the planet with nearly 80% of people in the region with no access to formal financial services. Diverse geographies, poor infrastructure, low literacy and subsistence livelihoods all contribute to low financial service participation and mean that millions of people are only transacting in cash.
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![Addressing the gender gap for Mobile Financial Services in the Pacific - GSMA mWomen Addressing the gender gap for Mobile Financial Services in the Pacific - GSMA mWomen](/sme-d8/dev/sites/default/files/styles/large/public/blogs/472437_sme_finance_forum_4154171386090311261113.png?itok=Wh50Oa6p)