growth of sustainable trade and implications for SME finance

see the attached report.  Impressive how this market is growing...but there's not enough talk about implications for the small farmers and other SMEs in the chains...too often the big buyer at the end insists on "zero cost" conditions (to paraphrase Walmart, and some others)...but significant investment is needed to meet the new requirements...it's not just about fair price to the farmer...and without appropriate financing, often longer term financing than 1 year, there's a risk this can all turn out very bad for small farmers and rural households. comments? matt