Digital financial services offer innovative new tools for serving the world’s 475 million smallholder households—the largest client segment by livelihood of those living under $2 a day. However, a lack of understanding of the financial needs and desires of smallholders has made designing appropriate and affordable digital financial solutions challenging. Can a human-centered approach provide insights into how to design digital financial products and services for smallholders?
Join CGAP on Wednesday July 29th from 12:00 pm to 1:30 pm to learn about how we are partnering with human-centered design firms and financial service providers to understand the nature of smallholder demand for digital financial services and to create, evolve, and test innovative new products and services.
A light lunch and refreshments will be provided. Please RSVP online by July 24th to attend in person (space is limited), or join us remotely via WebEx (details below).
WebEx Information:
Join Online
Meeting number: 736 362 834
Meeting password: 4smallholders
Join by phone 1-650-479-3207
Access code: 736 362 834