'Funding is in many ways just another supply to be procured' by Stephen Welton

Almost every business owner is used to finding and managing suppliers: funding is in many ways just another supply to be procured. Growing businesses are often unnerved by the idea of accepting external funding, particularly if it is the first time that they have done it outside of a trusted community of friends and family. They’re not only anxious about whether they’ll be actually be able to secure capital, but also what sort of funding to look for, and from which sources.