Are social networks relevant for financial inclusion? The link between social media and financial inclusion is dynamic in China, where 46% of the population, or 640 million people, are active social network users. The profiles of China’s social media users are highly diverse, with some sites successfully reaching lower income users in poorer cities, remote areas, rural entrepreneurs and students. Recently, financial services offered through social media have begun to take off, with interesting potential to expand financial inclusion.
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