Planting the Seeds of Digital Finance

There is a growing realization in development circles that digital finance can and should better serve the needs of households for which agriculture is the only source of income. A strategic approach to mobile finance rollouts in rural areas should consider the agriculture sector as a gateway to rural customers. Agriculture involves cash transactional activity throughout the value chain amongst all the stakeholders. This high volume of transactional activity provides a value proposition that should be of interest to mobile network operators and/or financial institutions.