In this age of “big data,” technology has begun to drive strategy formation, and this shift could have big implications for traditional businesses and social enterprises alike. In this blog post, Philip Evans, managing director and partner at Boston Consulting Group, explains why. Most traditional businesses, he says, operate in a value chain, where transaction costs are the “glue” that holds the chain together. Large corporations (such as banks) have been able to fend off competition by sufficiently reducing transaction costs through economies of scale. However, as the accessibility and flow of information has become cheaper and faster, the transaction costs traditionally associated with accessing the information needed to make key business decisions (e.g., extending a loan) have plummeted.
